Posts in category Media Relations

Media Relations

Media Relations

The fundamentals to an effective communications team are an extensive contact list of reporters and outlets, timely messaging and strong relationships. Our media professionals— including former journalists from national news outlets— have over 15 years experience in the business. Throughout this time, the Upper Hand Strategies team has assembled a broad directory of national and regional reporters and outlets at all levels of print, broadcast and digital media that has a proven track record. But it is not just about contacts, the relationships built with media professionals generate more coverage and get our clients message across to the public, whether you need to be on the offense or defense in this tough environment.